Since digital media is proving to be a disruptive technology, the one that has changed everything from knowing the happenings of the world to buying your toothpaste, it has also become the most effective marketing and publishing medium. In India though majority of readers still prefer reading the old school way.i.e. a hard copy, the merits of reading on a single tablet like device which fits into your bag and can carry hundreds of books on a single device is not lost on the younger generation. You cannot create a bookstore in every village but with a mobile phone you can access every reader, no matter which corner. The importance of evolving isn't lost on the publishing industry and many have started developing their soft media content greatly.
However, the world of digital content creation is a complicated one with so many different platforms and consumption patterns. In India, there is currently another shortfall in the area of short term hands-on training modules. Understanding the lacunae in mentoring needed at this stage to come up with this mega-revolution and utilize it to create more business in 2014, The German Book Office (GBO) launched a training programme called Young Professionals Program to impart skills needed for the same. This year the third event of this initiative, a two day workshop is scheduled for training on content/product development for professionals from the publishing, media and content industry, on from 2nd-3rd December 20-16, India International Centre, New Delhi. This program is aimed at young professionals who are already working in the industry and wish to acquire expertise in new techniques in publishing and allied sector. The two YPP training workshops that have been organized in the last two years have catered to the learning needs of 136 participants from more than 30 publishing houses.
Need for a training event for young professionals in Product Development
By virtue of the fact that professionals in the content/publishing industry are engaged with certain specific aspects of the industry, it is not uncommon for them to lose sight of a bird’s eye view of their respective organisations. At the heart of this year’s YPP training programme on product development is the belief that developing a new product/service is similar to developing a new enterprise. The programme, therefore, aims to inspire the participants to cultivate an entrepreneurial approach, enable them to execute an idea and refining it continuously.
Focus of Young Professionals Programme 2016
With new product/service development strategies for publishing and content industry as the theme, the two-day workshop addresses a major need felt by the young professionals by offering a platform for generating and cultivating ideas as well as by providing access to networking opportunities, new methods as well as inputs and mentoring support from the most renowned industry specialists.
The two-day workshop is based on a hands-on exercise format led by experts intimately involved in the development of new products and services in the content sector. The participants will work in cross-functional teams to work through the stages of product development and present the product pitch at the closure of the programme. The teams will engage with their ideas using the design thinking method that is relevant for customer-related creative projects. Issues of licensing will also be touched upon.
Publishing/ content professionals from the Editorial, Design, Operations and Sales & Marketing domains.
· In order to witness the outcome of the workshop, the CEOs/MDs of the participating publishing companies will be present during the idea-pitching session that is scheduled towards the end of the second day of the programme.
· Input on Consumer data by Mr. Vikrant Mathur, Nielsen India
Participating Companies: Bajaj & Co. Oxford University Press, MBD Group, Agamee Prakashan, Scholastic India, Harpercollins India and others.
Young Professionals Programme-Mentors/Speakers
R. Sriram co-founded “Next Practice Retail” in 2006 and is an advisor to Seedfund. He is an Independent Director on the Boards of Kokuyo Camlin Ltd and Kokuyo Camlin Alphakids Ltd. He served as President of The Indus Entrepreneurs (TiE) Mumbai (2010-12). He serves on the board of advisors of the non-profits Pratham Books, Junoon Theatre and Toybank. He established the Crossword Book Awards (now Vodafone Crossword Book Awards) to annually recognize & reward the best of Indian writers & books that he continues to oversee. He has curated the Kala Ghoda Literature Festival from 2005 to 2010. He’s a visiting faculty at IIM A & a guest lecturer at IIM L & other business schools. He is particularly interested in entrepreneurship, innovation, business strategy & incubation, purpose & culture, leadership & next practices.
Consumer Insights by Nielsen India, Vikrant Mathur: Vikrant Mathur was appointed as Associate Director of Nielsen BookScan in 2010 and currently heads the India operations of Nielsen Book. He and his team are also responsible for the development and sales of Nielsen BookData information services and instrumental in educating the book industry about the importance of metadata to both publishers and booksellers and the benefit and value to their businesses. With more than 13 years of experience in the Market Research Industry, Mathur has worked across verticals including information, technology and consumer markets.
Check the pictures from the previous sessions and see the intense discussions:
I am sure by now you truly wish to be a part of this! So hurry there are only a few seats left! Click on the link below for registration and other details: http://www.publisherstraining.com/