Title: My Journey With Vadapav
Author: Venkatesh Iyer
Publisher: TV18 Broadcast Limited (CNBC TV18)
Genre: Non-Fiction/ Business
Price: INR 216 (free on Kindle Unlimited)
Before I begin to write about the content of this book I would like to tell you that its rare these days for a book to have a great feel, like a product would give you, made with perfection, keeping its entire feel in mind . The hard bound edition of this book is one such creation after a long time in the business genre.
Its coverpage design, giving the feel of Mumbai, the city where the dish originated, where a lot of lives survive only on vadapav in the struggling days; drawn in sketch (I am a fan of what sketch can do to depict a concept in my opinion is ideal for concept depiction), in the colours of vadapav gives you a feeling of being at the place where it all began.
For a brief introduction "Goli Vadapav" is one of the most unique business concepts that put indian vada-pav on a pedestal similar to the western burgers (like Mc Donalds and KFC) did. It's success as a business model is depicted by the fact that Harvard teaches it in its B-school and so do many other good business schools worldwide. All this happened because Venkatesh Iyer was a non-classical thinker in his family and had a crazy dream of doing "the one thing" worthwhile in the Indian food industry.
Venkatesh Iyer begins his story from the beginning, a description of his own traits in early life and career and his love for one dish that was central to Mumbai "vada-pav" as opposed to "idli sambhar", the more expected choice from anyone hailing from the south of India. He begins to describe his idols in people even bollywood film stars which makes you immediately connect to him as a person, for nobody in India cannot be left untouched by the fevers of Indian cinema. Despite being a tycoon his entire story has this tone maintained, that of a commoner which inspires one emphatically.
Overall it is the journey of a common man in making a street food product hygienic and standard. Read it for the love of vada-pav.
RC Rating: 4/5.
Grab a copy here: http://www.amazon.in/Journey-Vada-Venkatesh-Srinivas-Iyer/dp/9384061581/ref=sr_1_1?s=books&ie=UTF8&qid=1495993899&sr=1-1&keywords=my+journey+with+vadapav